Privacy policy

Last updated: December 19, 2025

Prime Living Outdoors operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Prime Living Outdoors is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

“Personal information” refers to information that identifies or could reasonably be linked to you. It does not include de-identified or aggregated information.

We may collect or process the following categories of personal information, depending on how you interact with the Services:

Contact details (name, address, billing/shipping address, phone number, email address).

Phone numbers submitted for SMS programs, including promotional messaging, transactional messaging, and cart-reminder messages.

Financial information (credit/debit card numbers, payment confirmation, transaction details).

Account information (username, password, preferences).

Transaction information (products viewed, cart behavior, wishlist items, purchases, returns, exchanges, cancellations, and order history).

Communications with us (customer support inquiries or other messages).

Device information (IP address, browser type, device identifiers, network information).

Usage information (how you navigate and interact with the Services).

Personal Information Sources

We may collect information:

Directly from you, when you make a purchase, create an account, opt in to SMS messaging, submit your phone number, email us, or interact with the Services.

Automatically, through cookies, pixels, tags, website plugins, and similar technologies when you use our website.

From service providers, such as Shopify and other vendors assisting with analytics, fulfillment, or marketing.

From partners or third parties, when applicable.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for:

1. Provide, Tailor, and Improve the Services

This includes fulfilling orders, processing payments, shipping items, remembering preferences, recommending products, managing your account, enabling reviews, and improving the overall shopping experience.

2. Marketing and Advertising

We use your information to send marketing emails or SMS messages (if you have opted in), serve online advertisements, and personalize offers.

SMS-specific use of phone numbers:

Sending promotional text messages (with opt-in consent)

Sending order updates, shipping alerts, and customer support messages

Sending cart-reminder texts based on your activity

Managing your SMS subscription and opt-out status

3. Security and Fraud Prevention

We use your information to authenticate accounts, detect and prevent fraud, secure our website, and monitor for suspicious or harmful activity.

4. Communicating with You

This includes customer support, order notifications, account-related messages, and SMS communications if you opt in.

5. Legal and Compliance Reasons

We use your information to comply with legal obligations, respond to lawful requests, or enforce our terms and policies.

Cart Tracking, Cookies, and Abandonment Detection

Our website uses cookies, pixels, plugins, and similar tools to:

Keep track of items placed in your cart

Determine when a shopping session has been abandoned

Trigger email or SMS reminders (if you have opted in)

Personalize product recommendations

Measure site performance and analytics

Required disclosure:
Prime Living Outdoors uses cookies to track items you add to your shopping cart, including when you abandon your cart. This information is used to determine when to send cart-reminder messages, including via SMS if you have opted in.

Location-Based Information

If your browser or device provides approximate location information (e.g., via IP address), we may use this data to:

Display region-specific pricing or shipping estimates

Detect fraud

Ensure compliance with regional SMS laws

Improve website functionality

We do not collect precise GPS location data.

How We Disclose Your Personal Information

We may disclose personal information to the following parties, when appropriate:

Service Providers and Vendors

Including Shopify, payment processors, customer support platforms, analytics providers, fulfillment partners, and SMS delivery vendors.

Business and Marketing Partners

For advertising and promotional purposes.
This does NOT include SMS opt-in data, phone numbers, or consent information.

Affiliates or Corporate Group Entities

Legal or Regulatory Authorities

When required by law or to protect our rights, users, or operations.

Business Transactions

Such as mergers, acquisitions, or reorganizations.

Required Disclosure Regarding SMS Data

If your privacy policy references sharing or selling data, carriers require the following clarification:

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

This applies to:

Phone numbers collected for SMS

Opt-in and opt-out data

Consent records

Message delivery information

SMS data is used only to operate our messaging program.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes certain personal information to operate the platform. Information you submit through the Services may be transmitted to Shopify or stored in other countries.

Shopify may also use aggregated information from your interactions with our store and other merchants to enhance its services. In these situations, Shopify is the controller of that information.

Learn more at the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

Our website may link to third-party websites. We are not responsible for the privacy practices or content of those sites. Your interactions on third-party platforms are governed by their respective policies.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe a child has provided information to us, contact us to request deletion.

We do not sell or share personal information of individuals under 16.

Security and Retention of Your Information

While no system is perfectly secure, we implement commercially reasonable safeguards to protect your information.

We retain personal information only as long as necessary to:

Maintain your account

Complete transactions

Comply with legal obligations

Resolve disputes

Enforce policies

Your Rights and Choices

Depending on your location, you may have rights to:

Access the personal information we hold about you

Request deletion

Request corrections

Request portability

Opt out of targeted advertising, “sales,” or “sharing” of personal information

Manage your communication preferences (including SMS and email opt-outs)

If you enable the Global Privacy Control signal, we honor it where legally required.

To exercise any rights, contact us using the details below.

We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about how we handle your data, contact us using the information below. You may also have the right to file a complaint with your local data protection authority.

International Transfers

We may transfer your personal information outside your country. When we transfer information from the EEA or United Kingdom, we rely on Standard Contractual Clauses or other recognized safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will update the “Last Updated” date and provide additional notice as required by law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@primelivingoutdoors or contact us at 2020 N Academy Blvd ste 261 4129, Colorado Springs, CO, 80909, US